In the latest installment of Kanye West’s guerilla marketing campaign for his upcoming album Yeezus (out next week), the rapper revealed a short snippet from the studio, which shows everyone what it’s really like working with esteemed producer Rick Rubin.
In the super short snippet, revealed via his website yesterday (June 12), Kanye is recording “I Am A God,” a yelp-filled ode to his holier than though status. Check out the clip below.READ MORE: New Docu-Series 'MARCH' premieres January 24!
Though the clip is only 31-seconds, Rick Rubin manages to make a cameo. He’s seen lounging in his gym shorts as he jokes with Yeezy about the song’s line about stacking millions telling him, “To me it’s more relatable. More for the people.”Saturday On JP Roofing FAN N'ATION (NOVEMBER 27)
Earlier this week at a New York listening party for Yeezus, Kanye revealed that he had worked with Rubin, announcing that his mantra was, “What would Rick Rubin do?” In a recent interview with the New York Times, ‘Ye also revealed the humbling realization the producer helped him come to.
“I want to say that after working with Rick [Rubin], it humbled me to realize why I — even though I produced Watch the Throne; even though I produced Dark Fantasy — why I hadn’t won Album of the Year yet,” he told the paper.
As for the official Yeezus tracklist, though, that’s still a mystery. Yesterday, Def Jam refuted claims that a leaked list of songs was actually the real thing. A spokesperson for the label told Spin the 10-song tracklist was “close,” but did not elaborate on what exactly that meant.MORE NEWS: “GREAT CHOCOLATE SHOWDOWN” MAKES ITS U.S. DEBUT ON JANUARY 29